Find Best Ecommerce Trends for 2021
The eCommerce business is constantly changing so we decided to explore the best eCommerce trends for 2021. The covid-19 epidemic has forced the immediate sale from physical channels to digital / eCommerce channels.
If you are selling on Amazon or elsewhere in the Marketplace it is important that you always know what consumers want, as well as new technologies that will help you grow your business.
Personalization
To better compete with markets and large retail markets, products also explore rich, customized experiences. Branding your product has now become a priority for long-term customer relationships as acquisition costs go up, as well as uncertainty in digital advertising.
It is worth mentioning that customization is available in B2C and B2B. Creating personal experiences on your platforms and marketing materials has a positive impact on revenue. According to a BCG study, retailers offering higher interest rates had a 25% revenue increase.
Mobile Shopping
& Mobile Payments
Mobile phone sales have been on the rise ever since the advent of smartphones. It is estimated that 4 out of 5 Americans shop online and more than 50% of them do so using a mobile phone. In Europe, these numbers are very high - 64% of Europeans shop online and 55% do it on mobile devices and the trend could remain hot by 2021 for at least two reasons.
Both tech giants and emerging eCommerce businesses are doing their best to improve user experience and simplify mobile payments, including the use of e-wallets.
Chatbots: a new
way to communicate with your customers
By 2025, the global chatbot market is expected to generate more than $ 1 billion. And eCommerce represents the biggest part of this.
Chatbots will continue to be one of the major eCommerce trends until 2021. The global chatbot market has achieved a significant annual growth rate of 24.3% Compound. 45% of end-users view chat conversations as their primary options for customer service queries.
Voice assistants like Apple's Siri, Amazon's Alexa, and Google's Assistant are growing in popularity. It is expected that there will be eight billion devices with voice assistants (including smartphones) by the year 2023. In fact, voice buying is expected to grow to 40 billion by 2022.
As homes receive smart speakers, people rely heavily on
the help of the voice to complete daily tasks. As people order food or search
for products with the help of voice this creates an opportunity for ecommerce
businesses in terms of keywords and content.
However, having a keyword on your site does not mean that you are guaranteed to be found. Voice Search is similar to all other AI-hosted hosting - and the main purpose is to present more user-friendly content.
However, it seems that both large and small eCommerce players still do not understand their potential - only 11% of US smart speakers use them to buy products.
Market and sell
your products in multiple channels
In 2021 it is not enough to just list your product on
your website. Being present where your customers are will increase your chances
of creating that important connection.
You are probably already connected to the Google Merchant Center to advertise your products in Google Shopping - but there are many other channels you can explore.
While connecting to a single channel may seem straightforward - you may not be sending the best information for that channel. If you want to connect to multiple channels things can quickly get complicated with different formats and different data requirements for each channel. This is where product feed management tools are most important.
A product feed management platform like LeapFeed can take your product data to a single feed - ensure it is sufficient enough, or even upgrades modifies, or modifies your data, before sending it to your desired channels.
If you own a real store or several stores, in addition to your online store, you should also make sure you are connected to Google Local Inventory Ads.
The Rise of
Virtual Reality
VR, also known as computer-generated reality, makes us feel like we are in an artificial environment. Virtual reality will give your customers a more personalized shopping experience.
Considering the fact that Amazon alone has 200 VR headsets, as well as 450 startups, defined as VR technology companies in AngelList, VR and AR is a real eCommerce opportunity. For example, users can ‘visit’ visual exhibitions and visualize products in real life.
Conclusion
Businesses should use their digital conversion strategy.
Finding potential buyers for your site does not always guarantee conversion. As
many products compete with the same eyes, understanding how you behave with
your customer and your styles is also important, finding a fresh and improved product feed is important.
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