How to Drive External Traffic to Your Amazon Listing
If you take advantage of all the Amazon advertising solutions you have to offer but still feel that there is room for further growth, it may be time to look at advertising outside of Amazon. When consumers buy products online, about 70% start their search on Amazon. While this is an impressive law, what about the other 30% of searches? You can reach more customers by placing a heavy focus on external traffic sources. The key to a successful Amazon listing is actually making people see it. That means you need traffic, and the best way to do that is to find a way to drive external traffic to your Amazon listing. External traffic to your Amazon listing can improve your Leading Merchant Position, help your listing increase, sell sales, and help you build relationships with your customers outside of Amazon. So let’s simplify this “external traffic situation” and find out how your business can benefit from it. Should You Drive External Traffic...