How to Drive Ecommerce Website Traffic with Blog Posts?

 

Increasing website eCommerce traffic focuses primarily on any online business owner, finding creative and effective ways to increase traffic remains high on my radar. Sponsored social media posts and Google ads work, if properly directed, but can be expensive. Organic traffic, like traffic from blog posts, is the best kind because it's free. More importantly, blog posts can always be evergreen, which means they stay on the web attracting permanent customers. As a bonus, blog posts provide useful content for online store owners who will post them on social media, calling for more traffic. 

When online store owners come to me looking to drive eCommerce website traffic, one of the first things that one should check is whether they have a blog and if it is updated regularly. You are missing out on free and organic traffic to your Estore if your eCommerce website still doesn’t have a blog. Well-crafted blog post created to drive more traffic compare to other types of a blog posts. Now a day’s blogs have become a primary driver of any website traffic to any store. Well-crafted blog posts drive free organic website traffic for years.

Important steps for generating blog traffic: 


Strategize a Blog Topic

An eCommerce website blog post has a very exclusive purpose to drive traffic unlike other types of blogs. Keep on eye what they are Google searching and what makes them searches different from others.

An eCommerce website that sells many products or items on that particular niche, creates topics and keeps topics coming up over and over. That will keep customers engage with your site. Several times a month someone asks the difference about the products comparison. You put it together in the blog asking questions and all. The post that is structured brand V/S brand or type V/S type. In this case, the audience responds well to those blog posts. Typically perform best with your audience and drive eCommerce website traffic most effectively. 

When you decide to write a blog post, decide the topics of the eCommerce store and the blog-type which your products describe well. Modifying your blog post types improves customer engagement.

Research Related Keywords

Why guess what keywords your audience is searching for when you know for sure? Note down a few keywords related to your topic and use a Keyword Finder to do some research. Mangools Keyword Finder is an all-time favorite tool because they allow three free in-depth keyword searches per day.  Most of the Basic plan allows for 100 keyword searches per day. They also include SERP Watcher in other packages, which is an important research tool for blog topics. KWFinder is invaluable and will help you take your eCommerce blogs to the next level.

Notice that always selects a keyword with low competition. If you are striving to get your eCommerce store listed on the home page, blog posts targeted at keywords can be your fastest way to the top.

Write Optimized Blog Posts

You may have heard of the Yoast plugin for WordPress or any other plugin that is compatible with your site. You should use a powerful plugin that helps bloggers structured blog posts using the most effective structure. The plug-in SEO makes recommendations about structure, page titles, Meta descriptions, and keywords for your blog and product descriptions. To check the SEO effectiveness of your eCommerce website, use Neil Patel’s free website checker. Surprisingly it is a free tool and allows you to compare your website with competitors.

Create an Optimized Image

Pick the image creation tool that works for you. Create higher-quality images that would be visible on any device.  When you start a new blog, many beginners simply upload images without using the web. These great image files make your website slow. You can fix this by using good photo editing practices as part of your regular blogging process.

When uploading your image, be sure to include the Alt description and full-length description. Include the keyword in the image description for a bit more SEO-friendly.

Post Regularly

Since your website is an eCommerce site and does not focus on your blog, it is not necessary to post daily. Focusing on active, high-quality blog posts is very important, and posting once a month is enough to drive eCommerce website traffic. Aim for each blog post to have 700-2000 words for the most SEO impact.

Recommended Ecommerce Blogging tools

Blogging for Shopify Bundle- When you're ready to drive thousands of visitors to your online store and establish yourself as an industry expert, this great ebook is for you. Learn the specific steps I use to create successful blog posts that attract customers to my store by the thousands.

Conclusion

Driving eCommerce website traffic with blog posts attracts the perfect, converting audience without spending thousands on expensive Google, Bing, or Facebook ads. Regularly publishing blog articles allows you to brand your store as an industry official within your niche and drive evergreen, live traffic. If you need help coming up with blog topics or want a outsource service to write your blog posts, email us at swati@leapfeed.com we always strive to help you.

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