How to Master and Win the Amazon Buy Box in 2022
Amazon Buy Box Eligibility: FBA Sellers Guide for 2022 1. What is Buy Box? How It Works for Sellers? Amazon is an internationally vast marketplace. Amazon itself sells products with wide range of categories; also third-party retailers, who typically specialize in one or more categories. There are two types of sellers on Amazon, Amazon itself, and third-party sellers. As, there is no limit to the number of sellers who can use Amazon platform can be multiple sellers on Amazon which result in frequent sell of the same item (such sellers are known as resellers). Do you know that 83% of all Amazon sales happen through the Buy Box? Consequently, if you’re not in the Buy Box, your chances of making a sale are pretty less. Amazon Buy Box eligibility is defined as “Professional Sellers” who have met Amazon’s performance-based requirements. Buy Box is the highlighted box in the above image that allows customers to add items for purchase in their carts. Not every seller is elig